How we make money
Short version: providers pay us, you never do, and payment cannot touch the recommendation. Here is the whole model, in plain language.
The two ways we get paid
Per-lead fees. Providers in our network pay us fees for qualified introductions. This is what keeps the lights on.
A commission when a match closes. When a business we match becomes a provider's client, the provider pays us a percentage of that relationship, typically 10 to 15%, for as long as it lasts. This means our money is made when a match sticks, which is exactly the incentive you want your matchmaker to have. A bad match that falls apart in six months earns us almost nothing. A great match earns us for years.
What the money cannot do
- No provider can buy a match. Ranking and routing are never for sale. Our matching engine does not know what any provider pays us.
- Payment never changes a recommendation. The quiz routes on your answers and published rules: headcount, states, benefits, compliance, co-employment comfort. That is the whole input.
- We route by fit even when it earns us less. Small, simple businesses get routed to software, the option that pays us least. Refuse co-employment and no PEO will ever appear in your results.
What you pay
Nothing. The quiz, the benchmarks, the guides, the calculators, and the introduction are free to you, always.
What happens to your information
When you ask for an introduction, we share your contact details and quiz answers with the matched provider so they can reach you. That is the entire list. We do not sell contact lists, and we do not blast your information to a call sheet of competing salespeople.
Why we publish this
Because the entire value of a matchmaker is neutrality, and neutrality you cannot inspect is just a claim. If anything on this page ever stops being true, the business has failed at its one job, and you should treat it accordingly.